Spotify Checks Google & Apple with Rogan

Spotify lands Joe Rogan for $100m

First of all, I am back from a brief hiatus. No, it wasn’t Corona related, but rather I was taking some time for celebrations. But now…

Earlier this week it was made known that Spotify secured Joe Rogan for a milti-year 100 million dollar deal. This was huge, as Joe Rogan is arguably the number 1 podcaster in the world. But Spotify also secured his videos, which means it may be bringing new avenues for its audience.

But this was a huge move for Spotify, as Rogan likely had the offer presented to Google and to Apple for a counter, while both must have ultimately passed. In turn, Spotify’s stocks soared valuing Rogan’s addition at $5 billion! Time will tell if this was a wise investment for Spotify.

But this brings about the next question of what better time exists for content creators? In the next decade, will we see the first content creator paid $1 billion for their exclusivity? Very likely, but it’s likely going to be a new face, or a group, offering a different entertainment factor. Content creators now know that there are other companies who may be willing to take a risk on their content if Youtube isn’t working out with them, and each year I hear more complaints from creators using Youtube with no alternative.

What do you think? is there a better time than now for content creators? Do you have an idea for content creation?