Spotify Checks Google & Apple with Rogan

Spotify lands Joe Rogan for $100m

First of all, I am back from a brief hiatus. No, it wasn’t Corona related, but rather I was taking some time for celebrations. But now…

Earlier this week it was made known that Spotify secured Joe Rogan for a milti-year 100 million dollar deal. This was huge, as Joe Rogan is arguably the number 1 podcaster in the world. But Spotify also secured his videos, which means it may be bringing new avenues for its audience.

But this was a huge move for Spotify, as Rogan likely had the offer presented to Google and to Apple for a counter, while both must have ultimately passed. In turn, Spotify’s stocks soared valuing Rogan’s addition at $5 billion! Time will tell if this was a wise investment for Spotify.

But this brings about the next question of what better time exists for content creators? In the next decade, will we see the first content creator paid $1 billion for their exclusivity? Very likely, but it’s likely going to be a new face, or a group, offering a different entertainment factor. Content creators now know that there are other companies who may be willing to take a risk on their content if Youtube isn’t working out with them, and each year I hear more complaints from creators using Youtube with no alternative.

What do you think? is there a better time than now for content creators? Do you have an idea for content creation?

The End of Movie Theaters

Will move theaters ever open for good?

In a short time, theaters are planning on reopening, and this summer, one of the biggest movies of the year is planning on dropping, Christopher Nolan’s Tenet.

Memorial Day weekend, just a month away, is one of the biggest weekends for blockbusters. But what happens when we get there? The theaters will announce a grand reopening date, and movies will go on sale. But will people actually go to the theaters? Will people sit through a 2 hour movie with masks?

I don’t think people are going to feel comfortable going back for months, and those who do, will report getting sick and this will partly be blamed for the “second wave.” Required masks won’t solve the problem, and unless they create isolated glass cubes for each person or couple, it’s not feasible to continue “social distancing” in a movie theater.

I think it’s finally time to upgrade the home experience, where movies will be released directly to consumers at home and there will be some kind of “optimization” for video and sound so people get the best results. They’ll be able to charge less than the theaters at first, because of a lack of overhead, and then each studio will be able to roll out their own subscription based streaming membership so you have access to new movies each month.

Or, I could totally be wrong. We’ll see in a couple of months how things roll out.

The Power of the People

Ruth’s Chris faces backlash=gives back $20m

A few days ago we spoke about Shake Shack giving back their loan while Ruth’s Chris had accepted theirs, when they seemingly were less deserving than actual small businesses struggling in these times.

Today they announced they’re giving back their $20m loan after pressure from the people.

Another example the power of the people prevailed. They could have still kept it, but it would have obviously hurt them in the long run, and they realized it.

Hacking Your SBA Loan

Can you hack your way into a loan?

I’ve been reading from many independent contractors and sole proprietors that they’ve received $1000 from the SBA loan program. But more haven’t.

I’ve done some research and it seems like those who operate solo, but still put “1” as the number of employees, counting themselves at the employee, appear to have qualified and received $1000, as it’s $1000 per employee.

Is this ethical? I would say no and the legal loophole might apply if you’re an LLC or S corp. But how will the government react once they realize they’ve been had by some? I think it will fall apart when it comes down to taxes, especially those who may get audited, and this will reveal to be a larger problem not worth taking the $1000.

Always yield on the side of ethical. Just my motto.

Building a Positive Rep: Shake Shack

Shake Shack gives back $10 million loan

I thought it was worth noting that out of all the companies who got the Corona loan through the government, and perhaps shouldn’t have, Shake Shack is one to actually give back their $10 million loan.

We still have others, like Ruth’s Chris, who have also got massive loans, when I wouldn’t qualify them as small businesses. In times of hardship like this, I think consumers will remember the poor actions of certain companies and act accordingly when things get back to normal.

Kudos again, Shake Shack!

Our Review Guide is Here!

How to Utilize Customer Satisfaction

We go on and on about how we feel reviews are essential for the survival of a business, but especially more so for saturated service based business like dental practices and personal injury attorneys in San Diego.

We’ve created a guide on how to utilize your satisfied customers, how to remove or approach negative reviews, and the 3 ways video comes into the picture.

The PDF guide will retail for $99.99 but is currently on sale for $49.99 at

Have other questions about reviews and why they’re important? Reach out to me directly:

Negative Reviews- How to Deal with Them

Remove effectively?

Can negative reviews on Google Reviews be removed?

Contrary to what many believe- the answer is yes!

Should they be removed in a whole other topics. Tomorrow, we’ll dive into the basics of how we treat negative reviews and what may be more effective than removing them- although that’s an option.

We’ll also unleash our new “How to Utilize Your Customers” guide dealing with reviews and what the goals are with getting more and dealing with the bad ones.

Get ready!

Pandemic Logic

A lack of logic hurts society

I sincerely think those who can make their platforms successful must rely on some form of logic. Without logic, it doesn’t prevail.

I write this mainly because of the protests we’re having around San Diego and Orange County this weekend, and why they are drawing crowds. People’s logic urges them to question why they aren’t allowed at beaches and parks, where they are likely to be more than six feet apart, while at grocery stores, people pass by each other throughout the store.

So why are illogical laws passing? Why not allow more activities but require masks? I can understand a lack of masks, but more have been supplied supposedly, so supply people with masks and allow beaches and parks to reopen. The mental strain on people remaining at home will take a greater toss as this continues.

What do you think is illogical currently?

Fitbit Could Detect Corona

The technology is catching up

Rememeber not too long ago it would take days to find out if you had the Coronavirus? Then it became hours, and recently, just minutes? Well, now apparently other technology is catching up.

According to Stanford, they’ve teamed up with Fitbit to create an algorithm that can detect the early signs of an infection, and hopefully with patterns, the Coronavirus.

I think as a society we overcome problems once we have caught up with it with our technology. The question is, how much longer until we’ve caught up…

D-Trump names WWE’s Vince McMahon as adviser

But wrestling is fake…

I just couldn’t resist writing about this. Donald Trump is the ultimate marketer. First, the good American people who rely on checks for their stimulus checks are getting a delay because Trump wanted his name directly on the checks.


I speculate so people may be “tricked” into believing it came directly from him, and hold him in high regards during the upcoming election.

This stems directly from a branding mentality that’s just a tad bit inappropriate right now. Sure, give him the credit he deserves, but let those who don’t rely on direct deposit for their taxes, likely the elderly, get their checks asap.

Now let’s get to Vince McMahon- Trump has named him as an adviser to restart the economy, according to Alistair McGeorge of Metro. These adviser’s, along others like Goodell (NFL), Manfred (MLB), Bettman (NHL), are to find the appropriate recommendations for reopening sports- and, well, entertainment.

This is precisely where it gets confusing for me because McMahon doesn’t run a league- he runs a televised soap opera (those offended, please send your hate email to: He doesn’t hold the integrity of an owner, as he’s destroyed the lives of many classic performers, I mean, wrestlers. Bottom line- he’s a laughable choice to head anything.

Who should he have chosen instead? How about anyone who hasn’t put profit in front of health and safety, when those two are the most important right now.

What do you think?