Lawyer Deals

Discounts and caps

I was listening to talk radio today, and heard a commercial from a law firm serving men with their divorce and child custody cases. What caught me off guard was they were offering a discount, and a “cap,” meaning they would give you an estimate and cap it so you would never pay more than the cap.

I know this is primarily for marketing and there’s some fine print for it, but it still sounded like a great way to get potential clients during the Corona times.

Have you heard of law firms advertising caps?

The Show “The Practice”

Advertising is for Suckaz

Have you ever watched the show “The Practice?” It’s based on a defense law firm. Great show from the late 90s and early 2000s. What baffles me is the animosity the firm had for advertising. They go through what seems like a dozen episodes always critiquing the attorney who filmed a commercial to advertise his services. He becomes the black sheep because he wanted to expand through advertising.

Can you believe that?

I have an attorney friend who is a bit older than I am, and I remember him telling me a few years ago that he wouldn’t be caught dead running an ad. He couldn’t explain exactly why, or maybe I wasn’t able to grasp his reasoning. Advertising somehow equates to desperation and a necessity for more clients. 

I don’t buy that though. In the service industry you can increase prices when the demand is high. So if you feel you have lots of clients or cannot take on more, why not increase prices where you’ll either have to do less work for the same revenue, or you’ll do the same amount of work for more revenue. Seems like a win-win to me. 

At least in the past few years I have seen more advertising from attorneys, which is a sign of more open-minded logic. But lots of commercials are…stale. They don’t compel me to learn more.

If you’re going to advertise, make sure at least one of your goals is to be remembered. Otherwise, what’s the point?

Have a comment to make or question to ask? Feel free to write here or to email me directly!

Imprisoned to Social Media

Do You really need to be on Social Media?

Do you, meaning your brand, really need to be on social media? Are you making millions effortlessly and don’t need to grow? If so, then you’re good. If you want to grow, make that 10 million in revenue to 14 million, then you need to expand your reach.

Do you need to be on every single platform?

No.

Depending on your business and who you want to reach, you can utilize the tools that would help. Twitter may not be effective for most. I’d even argue Facebook is not beneficial to most, just because of the high cost to play. Instagram may be more easily utilized since it has hashtags and is more “view-friendly” with photos and videos, assuming that can be utilized by your business.

So what’s best for 2020? If you’re able to put in energy to be consistent, I would vote for Youtube, Google Maps/My Business, and LinkedIn, followed by Instagram. Yes, that’s still a lot, but that’s why you should have a marketing director overseeing all of these platforms. And if you have that, then you need the content to push out.

Need content? That’s where we come in!

Have a comment to make or question to ask? Feel free to write here or to email me directly!

“Damn it, another reckless Amazon truck hit me”

The Best Personal Injury Lawyer in San Diego?

Full disclosure- I was not hit by an Amazon truck.

But depending on where you live, you may have seen the surge of Amazon trucks, or those creepy white looking vans in a rush to get around your neighborhood. Anyways, they always appear to be running 6 hours behind. I had a close call last Monday when one was oncoming and merged into my lane before I sounded the horns of my car like never before.

But if one of these monsters hits you, who do you call for representation? You should obviously know by now their insurance will attempt to lowball you like Gamestop trying to give you $3.02 for a brand new $59.99 game you just bought. So you need an attorney. How do you choose one?

On a Google search for “best personal injury lawyer San Diego” I got a few ads first, followed by the map results, showing an ad first on there before the 3 main results. I’m doing the search from Rancho Bernardo, and those results are from La Jolla, downtown San Diego, and Santee. Why? Well, they have high ratings from lots of people. 4.9, 4.9, and 5.0 ratings with 186, 55, and 153 people, respectively.

What does this mean? Numbers do matter. Reviews do matter. Google map definitely does matter. This brings us to the question, how can you What does this mean? Numbers do matter. Reviews do matter. Google map definitely does matter. This brings us to the question, how can you make your Google maps status better? There are obviously more than 3 personal injury lawyers near me, and probably closer too. Well, there are actually dozens of ways to do that, and that’s one of things we recommend for strengthening ad your presence: Google Map Optimization. If you feel your results could be better, shoot me an email to discuss my strategy for boostings your presence.

Have a comment to make or question to ask? Feel free to write here or to email me directly!

Adding Trust to Personal Injury


Marketing personal injury law firms- who would you choose?

You got in a car accident.
You were injured at work.
You need a lawyer.
What kind do you need? Personal injury? Oh ok.
How do you find one?
Should I use that thing called Google?
What about the 6 ads that come up at the top? Can I trust them?
Well, I saw a bus bench with a firm. And on the back of a bus. Can I trust them?

Whether you may deserve $5,000, $50,000 or $5,000,000, how do you find the best personal injury lawyer? Most people would go with the firm that they would trust the most. How does a firm build trust? By serving clients over and over while delivering results. So they must be good, but they must deliver amazing customer service. How do we now verify this?

Are you ready for the secret?

Really ready?

Here’s the answer: testimonials.

If you’re in a car accident going down La Jolla in San Diego, and the insurance company does a rare move where they don’t want to pay you, you need a lawyer. You should try Google, Yelp, Facebook to read reviews of the lawyers that come up in your research. Would you still book someone who is unresponsive or has too many clients? I wouldn’t. You may not have experience of how our legal system works, so a firm that is detailed and answers your questions throughout the process, and then delivers on what you’re promised, will likely bring about happy clients who are also probably likely to give a positive testimonial. Now getting it on one of the main sites is terrific. But how do you make it even more effective?

Are you ready for the next secret?

Video testimonials. They need to be filmed. Watching someone speak, actually seeing their body language, hearing their tone, all will add a layer of depth. And to show your investment in your firm, a properly produced, high quality video would serve this purpose best. I’ve been involved in the production of over 100 testimonials for various businesses. Are they effective? Absolutely. The firms and businesses with more video testimonials rank higher in search results and effectively build trust with potential clients.



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