Apple vs PC/Android

Which team are you on and why?

Which team are you on and why are you loyal?

Think about if you really have brand loyalty- meaning you bought your last Iphone or Macbook blindly without carefully considering the other options. If you do, why? If you’re an Apple user is it because you had a bad experience with a Samsung or Dell? Do you honestly feel they always, without a doubt, have better products? Are you locked into their “ecosystem?” The same questions can obviously be posed for those loyal to Samsung or Dell (is there anyone not an employee blindly loyal to Dell?).

I think it’s a combination of products, customer service, and “prestige.” I cannot understand why someone would drive a Maserati or Bentley, when a Tesla is a better car. I’d even say Porsche is a better car. But is it more “prestigious” to tell your friends/clients you drive a Bentley? Currently, probably so. That brings us to how you marketed your business- are you offering the best product/service with the best customer service or is there a sense of prestige with using your product/service that people will be proud to claim?

By the way- I used both a Mac and PC, in case anyone was interested.

Have a comment to make or question to ask? Feel free to write here or to email me directly!

When did you last use Bing?

The story of how I used Bing today.

When was the last time you used Bing? And why?

I’m genuinely curious as to what would cause a person in 2020 to use Bing. I used Bing today. Why? Because Google no longer offers a tool that I use.

I used to image search Google and find results based on specific photo sizes. This has been replaced with a more general “small, medium, large” search feature which isn’t effective for me. Bing allows you to search actual pixel ratios, which is sometimes a necessity. I actually used it to find a background I wanted to create a mock ad to demonstrate a potential final product for a client.

I wonder if there’s a reason Google isn’t working at its full potential. I would imagine the larger company, with the more resources, would supply its users with more tools.

This gives way to if you’re a smaller company, what do you offer than bigger businesses do not, even if the perception is that they should?

Have a comment to make or question to ask? Feel free to write here or to email me directly!

How Much Does a Commercial Cost?

Can you make me a commercial for $350?

Yesterday we got a call asking how much it would cost for a “quick commercial.” I had to answer honestly- “I don’t know. Can you please give me more info?”

A commercial depends on so many things- like how long it will take to film. How many actors and actresses will we need? Where will we be shooting? Do we need to purchase a permit? Will we have a set designer? What about a stylist, make-up artist, hair stylist, wardrobe manager for the talent? Lighting? Are we capturing audio, meaning will we need a sound engineer? Food and water for the crew. Insurance. Are we going all out on the camera, meaning will we rent out an Alexa Mini or will we try to save money and settle for a C500ii? And this is all for the actual shoot day. What about if we need to spend 30 hours pre-planning and story-boarding the shoot? Casting? And what about after the shoot? Editing, sound design, music licensing, color grading, and how many revisions will it go through?

I completely believe even smaller brands deserve commercials. A commercial for Disney, for example, might have a $150,000 budget for a one day shoot. Your local Ford might only have a $7,500 budget for a one day shoot. The client should also be transparent on the advertising goals, meaning, it’s not worth it to spend $5000 for a commercial if you’re going to spend $50,000 running it on local television. You should invest in producing something with a bit of a higher production value, and then run less spots on television or consider online ads to balance the costs.

Many of our clients also do not have an idea where to begin. Someone like myself can listen to what you would like to accomplish, offer my suggestions, and give you an estimate on what you may be spending to achieve that. 

Shoot me an email with any specific questions you have for your business.

Don’t know where to start or what a commercial means in terms of revenue? Let us explain in detail!

Best Super Bowl Commercial

The Super Bowl came and our prediction was correct!

The Super Bowl came and went, and which commercial ended up being the best?

Well, the one that appeared to be the most heartfelt was the winner. It was created from a company you may have heard from, Google, and looked very basic in production value. The only reason I mention that is because a “basic” commercial can be created by any person. It doesn’t take a huge budget or large visual effects teams to bring to life.

But this further proves the success is attributed to story-telling that resonates with the viewer. The emotional impact also leads the viewer to share with others, because an emotional connection further strengthens the bond between people.

Did you view a different commercial to be more effective? Let us know which one!

To view the Google ad, check it out here. Make sure to have tissues ready and an onion nearby to blame it on.

Think there was a better commercial? Let me know which one was your favorite!