The Truckers and How McDonald’s is Helping Them

Stop overlooking the truckers

Because of social distancing and closing down restaurants, truckers were momentarily overlooked. They had relied on rest stops for bathroom breaks along with diners and 24 hour fast food places to eat.

Once everything closed, truckers had nowhere to go and found it difficult to find a way to eat. Luckily, many police stations opened their doors allowing them to stop for restroom breaks, and some rest stops were reopened.

But what about eating?

That’s where the curbside delivery came into play, and McDonald’s offers that on their app- and they wanted truckers to be aware that they are taking the extra step to make sure they are served.

Do you know of a business solving current Covid issues?

Old, Cringeworthy Ads- The Bad Ad Series- Doctors Who Smoke

If doc says it’s ok…

Have you ever come across old ads that are just cringeworthy?

What were they thinking? How were they so misleading and just “wrong.” It leads me to think if there are any extremely harmful ads which will be looked upon with disgust in the near future.

What’s something atrocious you’ve seen from back in the day?

Covid Innovation- Margarita and Martini Delivery

Delivering alcohol within the loophole

The Texas governor authorized delivery of alcohol so that restaurants and businesses can continue bringing in revenue while everyone is stuck at home. There’s a catch- you must also order food.

I think that’s a fair compromise and great that people can still make money delivering alcohol to those who want their fix during these times.

I still believe those who adapt will be quicker to survive and get through these times. Have you seen any early adapters?

Crocs Taking the Initiative

Why others should be like Croc

Shout out to Crocs for donating free shoes to healthcare workers.

Shout out to Elon Musk for the purchase of the ventilators and their donation to hospitals.

But where is everyone else? Where are the other 500 billionaires? Instead of actors singing “Imagine” through their ego-transmitting webcams, can they be more active in helping families who may be in need of food, essentials, and actual money?

Am I being too hard on them? Corporations are screaming for bail out money, when they weren’t able to save enough to last a few weeks while individuals and families were supposed to have saving to cover all expenses for months?

I think we’re at a point where this country, the “greatest country on the planet, ” can transform to actually mean that by protecting and putting its citizens first, instead of bending over for the richest corporations to take a turn at a handout.

How can we inspire more entrepreneurs, celebrities, musicians, businessmen, actors, and those with wealth to contribute, and how can we hold corporations at bay from stealing what’s left of this country?

Old, Cringeworthy Ads- The Bad Ad Series

Risking the baby

Have you ever come across old ads that are just cringeworthy?

Here is one where nearly all mothers would gasp in horror if they saw today in the developed world- probably in the underdeveloped world as well. Twitter would call for cancelation if this were posted online.

What’s something atrocious you’ve seen from back in the day?

Digital Wedding Planners

Assisting remotely

Back on the whole idea about innovation during these times. Here’s our partners with digital wedding planning, all through texts, emails, and video chat.

I’m sure some are still thinking about their wedding which may take place later this year or in 2021. With Digi Wedding Planners, they can start that right now remotely, without face-to-face contact, and without breaking any quarantine rules. Ask questions, view samples, get opinions.

Check out their site:

And on instagram:

Strippers Who Deliver

Another stripper post (no more stripping)

I posted about drive-thru strip clubs last week. Now we have strippers who deliver.

Those who succeed during these times will be those who can innovate and stay creative. The end of some businesses will give rise to new ones. Imagine if “dancer delivery” takes off and becomes larger than Uber Eats and Grubhub. I’m not sure how this will stay alive through the whole social distancing enforcement, but we’ll see.

Have you seen any creative businesses pop up already?

Attention: Millionaires and Billionaires

Time to save the world

It’s time to step up. Showing off online as a millionaire or billionaire by saying you were tested for the Coronavirus and you tested positive without any symptoms (or tested negative), reveals your “economic privilege,” or you’re rich enough to bypass the line.

Now that you’ve done it, why not go the next step and put your funds to good use by helping mass amounts of people get tested (you did have the funds for you and your family), or use your money to hire local people to purchase essentials and deliver it to lower income families. You can literally have your assistant help you with Zelle, Venmo, or PayPal to start this today, and make sure random families are getting canned goods, toothpaste, bars of soap, paper towels (let’s assume the end of toilet paper), etc.

There are actions that can be done, and not just in the US. I know it’s hard to figure out who needs their rent paid, or who needs some money to buy food, but why not hire 1000 assistants to help alleviate this process? Every NBA player, every MLB player, ever NFL player, every soccer star, every team owner, every musician who is hoarding millions, eery CEO, every doctor, every inventor, every televangelist, every investor and influencer who peacocks on instagram, every actor and whomever else who has millions or billions just sitting there- why not do something useful to help humanity?

I’m not saying spend all your money- you earned it, it’s yours. But realistically, if you can survive comfortably another 25 years without earning another dollar, then perhaps using 20%? Most assume the government is unable to properly help the nation, so why not have individuals within communities reach out to nearby cities? Become a savior of humanity, a true hero.

What do you think?

Drive-Thru Strippers

Hand sanitizer wrestling: stripping in 2020

Man, these are the times. This may be the most creative post-Coronavirus marketing I’ve seen yet.

Yes, you’re reading it correctly: drive-thru stripping from Little Darlings. You can maintain the state mandated space, and watch from a safe distance, free from potential viral particles.

On top of that, there’s also nude hand sanitizer wrestling! This really is the best country in the world. There’s a shortage of toiletry and some foods, yet we have innovative marketing techniques.

I’m still not intrigued enough to check them out, but this may very well bring in some new customers.

Have you seen anything more ingenious?

What New Business will Evolve?

2020 Pandemic gives birth to….?

Usually, when there is chaos and businesses go under, especially larger ones, new businesses emerge.

War times are historically great for the economy, as manufacturing increases along with incentives for innovative technology. So at this point, many governments around the world are treating this pandemic like a war, and the call for new jobs may follow.

I watched an interview today between Brian Harrington and Corey Bishops, a regional operations manager of a series of Orange Theory franchises. Corey spoke about the closing of all of his gyms and how that may have a long-term effect on his business, like permanent closure of gym and lay-offs that have already occurred.

I’m sure Orange Theory isn’t the only gym suffering, as we have smaller ones in Southern California like Chuze and Crunch. Will these gyms go under and perhaps have the space taken over by a larger 24 Hour Fitness or LA Fitness, or will a new gym emerge from all this?

I would naturally opt to look at history to see what has been the pattern after war-time or other economic disasters like 9-11. With that, I think we’ll also have to monitor short-term and long-term effects. I think if an airline goes under and there’s no bailout, another airline will emerge eventually, or it may get engulfed by a larger brand.

I personally started Rugger Productions amidst the 2008 recession and it took a while to get going, but banks were open to giving me loans at low interest rates to get started, which allowed me to start. If perhaps the economy was booming, I would have had a harder, if not impossible, time getting a loan from anywhere to start a business.

What are your thoughts? What do you think the “next” brand to launch from this will be?