Dental Practice Advertising

More than testimonials

It seems like there are more dentists than 7-11s around San DIego.

So how do people choose their dentist, or better yet, what causes someone to change dentists?

I think the basic, same old answer is great customer service and results. If a dental practice has great reviews, you’ll likely consider them. If they have great results, you’ll likely come back.

Now if the dentist passes you along to the associate dentist, or screws up your filling because he needed to put in 8 shots instead of 1-2 to numb you, then you may consider an alternative dentist.

This sounds like a given, or it should be. So why are there still poorly rated dentists, and what can be done?

Stop doing poor work. Stop acting poorly. Stop blaming patients. Start advetising what you offer your patients. Are you open on weekends? Do you offer anything special for kids? Do you offer an additional pain-free method for those who fear dentists?

Lastly, how do you portray all that in a video, or multiple videos, to clearly show you in action? We’re here to help! We got the “Flood Method” exactly to push that vision to life.

Want to learn more? Just let me know when to stop by and give you more details.

Feel free to write here or to email me directly!

Social Media Customer Retention

Tweeting your problem

I recently had an extremely poor experience with an insurance agent. I know, hard to believe.

I was so frustrated with the lack of concern, the condescending tone and the repugnant verbiage, that I knew I wouldn’t be able to reach a supervisor if I were to call customer service right before normal business hours.

So I did the appropriate thing- I took to twitter. I wrote a strongly worded critique of this individual, obviously without mentioning his name.

We all know companies are on twitter listening. And I also do not believe vulgar insults get results, nor should they. But actually questioning the morality, ethics, and customer service of a company will get you a response most of the times.

2 days later- I received a call from his supervisor asking what my concerns were, and I voiced it to him. He listened, he expressed the plan of action was, and if there is anything additional he could do. Before ending the call, he asked if I would remove my tweet, and I thought about it for a second, and agreed. I had the supervisor’s email and direct number, and I acctually had found his supervisor too, in case I needed to escalate things. So I was comfortable with removing my tweet.

Want to share your social media experience?

Feel free to write here or to email me directly!

Your Marketing Team is Handicapping Your Brand

Don’t let your marketing team hold you back

Many larger companies have marketing teams. These are very capable and intelligent individuals, but they’re almost always limited in their resources and broad experience. For example, one of the largest dental crown companies in the world, Glidewell, has a marketing team, but also a production team. They have actual cinema cameras, big, beefy computers, and sets to film their in-house videos.

But these are “generic” people. What I mean by that is they usually have individuals utilizing multiple hats. One person may be the social media poster, while also dabbling in filming, and they can even create promos for youtube. So boom, you have marketing! But you’re getting a 5 out of 10 in terms of quality all around.

With a formal production team, you have a cinematographer, a story-boarder, lighting person, audio tech, editor, color grader, director, and as a team, you can get a solid 7-10 out of 10. The person who can do multiples of these is also the person strictly offering higher end marketing solutions for clients versus working salaried at Glidewell. There’s absolutely nothing wrong with a salary or working at Glidewell, but one must admit that the person who fixes the computers, is also the janitor, and also the secretary, is probably not offering the best services possible.

Large and small companies need to outsource some of their needs, even with marketing teams. Marketing teams can workin conjunction with the outside team, but if you think you marketing team is going to create logos, film commercials, take care of social media, optimize SEO, update the website, and stay up to date with new technologies, you’re setting your company up for failure.

Have a comment to make or question to ask? Feel free to write here or to email me directly!

The Goodyear Blimp

From military to advertising

Back in the day, you could spot a blimp in the sky. They were usually popular during football games too. I clearly remember the “Goodyear” blimp, operated by the company Goodyear mainly for advertising.

But blimps were utilized during war times for surveillance and became an advertising tool much after World War 2 ended.

Today there are only a few blimps, and estimates are it cost about $100,000 to operate for one flight. So is that worth it for Goodyear? 3 blimps on a Sunday during football games where a few million people may either directly see the blimp or a mention of the blimp on TV.

Goodyear is still one of the larger rubber companies in the world turning a profit, although probably not directly because of their blimps. But it’s the only company I can think of who uses a blimp regularly, and that made them unique.

Can you utilize something that your company would be the sole users?

Have a comment to make or question to ask? Feel free to write here or to email me directly!

The Balance Between Comfort and Quality

Choosing a brand you’re more comfortable with

I’ve seen countless times people choose a brand which they’re more comfortable with versus choosing for quality. I’m implying that sometimes people would opt for inferior quality or service just to be more comfortable.

Here’s an example- a couple may choose a photographer to photograph their anniversary party because they’ve shot with the photographer before. They feel comfortable around her and the inferior quality is either negligible or acceptable as opposed to risking choosing someone who may cause discomfort.

So what are you doing to make your customers comfortable? How are you building trust and relating to them?

Have a comment to make or question to ask? Feel free to write here or to email me directly!

The Mold at Burger King

Using mold to sell burgers

Good old Burger King- a company with some of the most brilliant advertising.

Their newest ad, stirring controversy, features a Whopper that’s molding. But it’s a good thing.

Why?

Because mold is a sign of “real food.” You see, “fake food” doesn’t mold, at least that’s what we’ve been told. If you take a McDonald’s burger or fries and leave it in your car for 72 days, it will likely look the same as the minute your purchased it. And if food doesn’t mold, that must be a sign of a genetically modified product that cannot be healthy for you.

Now, I disagree with this because I once tested this hypothesis by leaving fruit outside in the dirt. After 4 days, the fruit had not rotted yet, and surprisingly, animals had not consumed it. Maybe I had some Monsanto laden fruit, but maybe not everything rots immediately. I know meats are supposed to, and bread molds rather quickly too.

So aside from the science behind it, Burger King’s disgusting ad is used in an ingenious way to gather trust for its burgers. Now is this enough to bring over Big Mac or Jumbo Jack loyalists? I don’t think so. But this ad has been reported by nearly every news outlet and at least has Burger King in the back of your mind if you’re craving a fast food burger.

Heard of a more disgusting ad campaign? Share with us!

Have a comment to make or question to ask? Feel free to write here or to email me directly!

Geographical Trust

Why we trust those from the same area

There is a certain bond between people who come from the same area. If you’re an immigrant, you find an instant kinship when you meet someone from the same motherland.

Similarly, there is a certain hesitation when one is from a different area than you. Imagine getting an email from someone offering you consulting services… but from India. You’re reluctant to offer trust as easily as someone from your hometown. It’s probably because you know you can drive to them and reach them if there’s a problem, and here in the states, you have the legal system as a tool to pursue negligence.

Sure, for mass products or things that are insignificant, we’re all content with getting our products from China. But if you want a person to provide service, even if remotely, you’ll likely consider someone within your city.

We often produce commercials for companies in Southern California because we offer top notch quality, but also because we can be available for a consultation, and to address concerns in person.

What would you be comfortable purchasing from outside of your area?

Have a comment to make or question to ask? Feel free to write here or to email me directly!

The Tyranny of Yelp

How to survive the monarchy

I was thinking about how people, or business owners more specifically, have a strong distaste toward Yelp.

It’s like Yelp is a toilet bowl where people come to drop their invalid complaints, mediocre reviews, and undeserved low ratings that actual impact businesses. Furthermore, Yelp actually uses an “algorithm” to weed out fake reviews, and hides good reviews at times.

I personally have had good reviews, which were honest and real, hidden. Yelp always left a foul taste in my mouth, but nevertheless, I had to use the system. It’s like a monarchy that cannot be overthrown. You must survive within the walls.

My parent company of Tebbi Media, Rugger Productions, at the time of writing this, has 40 five star reviews, and 8 hidden five star reviews. A perfect positive rating.

How?


Well, I think it has to partially do with me being a smaller business, only servicing about 100 customers annually. Secondly, I do believe superior professionalism and customer service not only gets you positive reviews, but it also convinces customers not to leave a mediocre or bad review even if hypothetically they have received a mediocre service. I am not saying I have ever intentionally offered mediocre service, but I am saying I have tried to act in a way where someone would not voice their opinion if they had.

Many businesses, either because of poor training, excess of customers, or bad management, fail to win over customers, especially when they’re offering inferior service. They do not obey the law of the kingdom, and some businesses do not survive- they are exiled!

Ultimately it comes down that with Yelp, your business does not necessarily need a perfect 5 star rating, but it should be 4 stars at least. If not, you’re either offering a far inferior product, or poor customer service (or both). Aim for excellence!

Have a comment to make or question to ask? Feel free to write here or to email me directly!

Take me to church… the cool one


“Which church should we go to?”

There are so many churches- how do they all stay open and bring in new people? I’m well aware about their tax-exemption status- but they still need to have some people in those seats. I find it hard they can stay open if only 4 people show up every week. I’m also sure churches bring about nearby residents, but some, like the Rock Church, attract members from other sides of town. So how does the Rock Church “market” to members?

Essentially, all churches follow the same religious principle, and all are based on the same book. So how do they stand out? Well, the Rock is more technologically advanced and larger than most, perhaps adding a “cool” factor. Are there “celebrity” pastors, like Joel Osteen or the recently religious Kanye West? I think that may play a part in it. But imagine you’re looking to go to church- would you choose Church XYZ which is 4 minutes away from your home, or the Rock which is a 35 minute drive? If you’re choosing the Rock, what compels you to put in the extra effort? I think the answer to the Rock Church is its pastor, Miles McPherson who is somewhat of a motivational speaker and has a “hero” story, which attracts people.

This same philosophy is often used for films and TV shows who want a boost in ratings- they bring in a big name, or A-list celeb to bring temporary attention.

Would you utilize a celebrity to bring a boost to your business? Many commercials utilize this tool, and it seems to be successful as they continue to utilize this celeb over the years (ex. Priceline and William Shatner). Who is a celebrity who would fit your brand?

Have any questions? Write your comments below or message me directly.

Where to go for dinner…


How do you choose where to eat, and when to try somewhere new

How do you choose where to go eat out with your loved one and family? Do you guys usually choose a place you’ve been to, where the results can be anticipated? I think most of us are like that. But think about the last time you tried a new place. You probably didn’t just stumble upon it- so how did you choose it? Every single place was a “first time” at some moment. Did you Yelp all of these areas and choose based on ratings and photos? Well, Yelp hasn’t been around forever, so there has to have been another method for choosing new restaurants. 

Down to try a new sushi place?

I think for the most part, it comes down to work of mouth. At some point, someone either strongly recommended a place, or invited us there for a birthday, date, or other event, and if we experienced quality and good customer service, we were hooked.

Now think about your brand, is it a brand that is recommended to others? If not, why are other brands recommended ahead of you? 

In N Out or the new burger spot???

What can be done to change that?

Are you actively making those changes?

Have any questions? Write your comments below or message me directly.