The Purpose of an Ad

“We advertise to…”

What’s an ad supposed to do?

I don’t think an ad calls for immediate action- perhaps those weird instagram ads call for immediate purchases because “limited time 24 hour sale only!” But do we really fall for those?

So with real products, what is an ad supposed to do? Get you to talk about it? Get you to make a purchase at some point in the near future? Get you to learn about the product? All of the above?

I know it may depend on the product. I’m trying to think about memorable ads, like the Old Spice ones where the guy on the horse would do insane things, the Lincoln commercial with Matthew McConaughey that became a joke, Bill Cosby’s pudding commercials that make you cringe now, Axe body spray commercials- they were all memorable. 

I personally never bought any of those products. I remembered them. I may have even talked about them with friends. But I don’t even think friends bought any of those. So does that mean ads are useless? 

Can you name a time when an ad caused you to purchase a product? Or is the purpose of an ad something else entirely?

Have a comment to make or question to ask? Feel free to write here or to email me directly!

Baby Nut

These Nuts are Small

Whether you saw it during the Super Bowl or elsewhere, “Mr. Peanut” from Planter’s is apparently dead and there’s a new “baby nut.”

No, I’m not making this up. I’m dead serious. 

The question that comes up is why- why did he have to die for a baby nut to be born? I think it comes from the success of Baby Yoda from the Mandalorian (the Star Wars show on Disney Plus). They probably thought a cute nut would prove successful. I’m laughing thinking about it. I can’t take this is as serious advertising. 

But I’m talking about it, so some will claim then it has been successful. But is that the litmus test fora successful ad- just because we talk about it? That doesn’t exactly equate to positive emotions, and thus a sale in the future. I’ll still buy my nuts from Trader Joe’s.

Do you think Baby Nut is successful? What is its ultimate purpose?

Have a comment to make or question to ask? Feel free to write here or to email me directly!

Apple vs PC/Android

Which team are you on and why?

Which team are you on and why are you loyal?

Think about if you really have brand loyalty- meaning you bought your last Iphone or Macbook blindly without carefully considering the other options. If you do, why? If you’re an Apple user is it because you had a bad experience with a Samsung or Dell? Do you honestly feel they always, without a doubt, have better products? Are you locked into their “ecosystem?” The same questions can obviously be posed for those loyal to Samsung or Dell (is there anyone not an employee blindly loyal to Dell?).

I think it’s a combination of products, customer service, and “prestige.” I cannot understand why someone would drive a Maserati or Bentley, when a Tesla is a better car. I’d even say Porsche is a better car. But is it more “prestigious” to tell your friends/clients you drive a Bentley? Currently, probably so. That brings us to how you marketed your business- are you offering the best product/service with the best customer service or is there a sense of prestige with using your product/service that people will be proud to claim?

By the way- I used both a Mac and PC, in case anyone was interested.

Have a comment to make or question to ask? Feel free to write here or to email me directly!

The Show “The Practice”

Advertising is for Suckaz

Have you ever watched the show “The Practice?” It’s based on a defense law firm. Great show from the late 90s and early 2000s. What baffles me is the animosity the firm had for advertising. They go through what seems like a dozen episodes always critiquing the attorney who filmed a commercial to advertise his services. He becomes the black sheep because he wanted to expand through advertising.

Can you believe that?

I have an attorney friend who is a bit older than I am, and I remember him telling me a few years ago that he wouldn’t be caught dead running an ad. He couldn’t explain exactly why, or maybe I wasn’t able to grasp his reasoning. Advertising somehow equates to desperation and a necessity for more clients. 

I don’t buy that though. In the service industry you can increase prices when the demand is high. So if you feel you have lots of clients or cannot take on more, why not increase prices where you’ll either have to do less work for the same revenue, or you’ll do the same amount of work for more revenue. Seems like a win-win to me. 

At least in the past few years I have seen more advertising from attorneys, which is a sign of more open-minded logic. But lots of commercials are…stale. They don’t compel me to learn more.

If you’re going to advertise, make sure at least one of your goals is to be remembered. Otherwise, what’s the point?

Have a comment to make or question to ask? Feel free to write here or to email me directly!

Imprisoned to Social Media

Do You really need to be on Social Media?

Do you, meaning your brand, really need to be on social media? Are you making millions effortlessly and don’t need to grow? If so, then you’re good. If you want to grow, make that 10 million in revenue to 14 million, then you need to expand your reach.

Do you need to be on every single platform?

No.

Depending on your business and who you want to reach, you can utilize the tools that would help. Twitter may not be effective for most. I’d even argue Facebook is not beneficial to most, just because of the high cost to play. Instagram may be more easily utilized since it has hashtags and is more “view-friendly” with photos and videos, assuming that can be utilized by your business.

So what’s best for 2020? If you’re able to put in energy to be consistent, I would vote for Youtube, Google Maps/My Business, and LinkedIn, followed by Instagram. Yes, that’s still a lot, but that’s why you should have a marketing director overseeing all of these platforms. And if you have that, then you need the content to push out.

Need content? That’s where we come in!

Have a comment to make or question to ask? Feel free to write here or to email me directly!

“Damn it, another reckless Amazon truck hit me”

The Best Personal Injury Lawyer in San Diego?

Full disclosure- I was not hit by an Amazon truck.

But depending on where you live, you may have seen the surge of Amazon trucks, or those creepy white looking vans in a rush to get around your neighborhood. Anyways, they always appear to be running 6 hours behind. I had a close call last Monday when one was oncoming and merged into my lane before I sounded the horns of my car like never before.

But if one of these monsters hits you, who do you call for representation? You should obviously know by now their insurance will attempt to lowball you like Gamestop trying to give you $3.02 for a brand new $59.99 game you just bought. So you need an attorney. How do you choose one?

On a Google search for “best personal injury lawyer San Diego” I got a few ads first, followed by the map results, showing an ad first on there before the 3 main results. I’m doing the search from Rancho Bernardo, and those results are from La Jolla, downtown San Diego, and Santee. Why? Well, they have high ratings from lots of people. 4.9, 4.9, and 5.0 ratings with 186, 55, and 153 people, respectively.

What does this mean? Numbers do matter. Reviews do matter. Google map definitely does matter. This brings us to the question, how can you What does this mean? Numbers do matter. Reviews do matter. Google map definitely does matter. This brings us to the question, how can you make your Google maps status better? There are obviously more than 3 personal injury lawyers near me, and probably closer too. Well, there are actually dozens of ways to do that, and that’s one of things we recommend for strengthening ad your presence: Google Map Optimization. If you feel your results could be better, shoot me an email to discuss my strategy for boostings your presence.

Have a comment to make or question to ask? Feel free to write here or to email me directly!