Conspiring to Reopen

California, Washington, and Oregon team up

I’m a huge fan of unifying.

It looks like California, Washington, and Oregon are teaming up to create the Western States Pact to stop the spread of Covid19 while creating a plan to reopen for business in May.

I’m not sure how this will exactly work, or why it’s only a “west coast” thing, but if it allows for new measures to close borders, and prevent flights from other states, including international tourists, then I think this will be extremely effective. Once effective, other states can form groups, and once groups are successful, we’ll eventually join all together.

I think this can be a brilliant plan, but it required prime government efficiency, which is somewhat of a rarity. Eliminate restrictions, and repeal nonsense taxes like the gas tax and AB5. The elimination of restrictions can help small businesses prevail.

What else can the states do to ensure the success of this pact?

Loan Deferments

Car loans, student loans, and mortgages deferred

If you haven’t heard yet, nearly all banks are participating in deferment programs for auto loans, mortgages, and student loans to provide relief.

My credit union, San Diego County Credit Union, is offering 3 months for auto loans, and 6 months for mortgages. I’m sure these all can be extended if the quarantine continues, although recent stats show that it may be ending in May.

If you use Canon financials to lease one of their cinema cameras, there’s a 3 month period where you can delay payments, a first for Canon or any camera company that I’m aware of.

What does this reveal to me? It tells me that financial institutions are trying to help, but they may also be afraid of mass defaults. This is their way of trying to prevent it from coming down to that and preserve consumer trust. It won’t last forever, but it may work for the short-term.

Any other way for them to help?

Lawyer Deals

Discounts and caps

I was listening to talk radio today, and heard a commercial from a law firm serving men with their divorce and child custody cases. What caught me off guard was they were offering a discount, and a “cap,” meaning they would give you an estimate and cap it so you would never pay more than the cap.

I know this is primarily for marketing and there’s some fine print for it, but it still sounded like a great way to get potential clients during the Corona times.

Have you heard of law firms advertising caps?

The Show “The Practice”

Advertising is for Suckaz

Have you ever watched the show “The Practice?” It’s based on a defense law firm. Great show from the late 90s and early 2000s. What baffles me is the animosity the firm had for advertising. They go through what seems like a dozen episodes always critiquing the attorney who filmed a commercial to advertise his services. He becomes the black sheep because he wanted to expand through advertising.

Can you believe that?

I have an attorney friend who is a bit older than I am, and I remember him telling me a few years ago that he wouldn’t be caught dead running an ad. He couldn’t explain exactly why, or maybe I wasn’t able to grasp his reasoning. Advertising somehow equates to desperation and a necessity for more clients. 

I don’t buy that though. In the service industry you can increase prices when the demand is high. So if you feel you have lots of clients or cannot take on more, why not increase prices where you’ll either have to do less work for the same revenue, or you’ll do the same amount of work for more revenue. Seems like a win-win to me. 

At least in the past few years I have seen more advertising from attorneys, which is a sign of more open-minded logic. But lots of commercials are…stale. They don’t compel me to learn more.

If you’re going to advertise, make sure at least one of your goals is to be remembered. Otherwise, what’s the point?

Have a comment to make or question to ask? Feel free to write here or to email me directly!

Imprisoned to Social Media

Do You really need to be on Social Media?

Do you, meaning your brand, really need to be on social media? Are you making millions effortlessly and don’t need to grow? If so, then you’re good. If you want to grow, make that 10 million in revenue to 14 million, then you need to expand your reach.

Do you need to be on every single platform?

No.

Depending on your business and who you want to reach, you can utilize the tools that would help. Twitter may not be effective for most. I’d even argue Facebook is not beneficial to most, just because of the high cost to play. Instagram may be more easily utilized since it has hashtags and is more “view-friendly” with photos and videos, assuming that can be utilized by your business.

So what’s best for 2020? If you’re able to put in energy to be consistent, I would vote for Youtube, Google Maps/My Business, and LinkedIn, followed by Instagram. Yes, that’s still a lot, but that’s why you should have a marketing director overseeing all of these platforms. And if you have that, then you need the content to push out.

Need content? That’s where we come in!

Have a comment to make or question to ask? Feel free to write here or to email me directly!

“Damn it, another reckless Amazon truck hit me”

The Best Personal Injury Lawyer in San Diego?

Full disclosure- I was not hit by an Amazon truck.

But depending on where you live, you may have seen the surge of Amazon trucks, or those creepy white looking vans in a rush to get around your neighborhood. Anyways, they always appear to be running 6 hours behind. I had a close call last Monday when one was oncoming and merged into my lane before I sounded the horns of my car like never before.

But if one of these monsters hits you, who do you call for representation? You should obviously know by now their insurance will attempt to lowball you like Gamestop trying to give you $3.02 for a brand new $59.99 game you just bought. So you need an attorney. How do you choose one?

On a Google search for “best personal injury lawyer San Diego” I got a few ads first, followed by the map results, showing an ad first on there before the 3 main results. I’m doing the search from Rancho Bernardo, and those results are from La Jolla, downtown San Diego, and Santee. Why? Well, they have high ratings from lots of people. 4.9, 4.9, and 5.0 ratings with 186, 55, and 153 people, respectively.

What does this mean? Numbers do matter. Reviews do matter. Google map definitely does matter. This brings us to the question, how can you What does this mean? Numbers do matter. Reviews do matter. Google map definitely does matter. This brings us to the question, how can you make your Google maps status better? There are obviously more than 3 personal injury lawyers near me, and probably closer too. Well, there are actually dozens of ways to do that, and that’s one of things we recommend for strengthening ad your presence: Google Map Optimization. If you feel your results could be better, shoot me an email to discuss my strategy for boostings your presence.

Have a comment to make or question to ask? Feel free to write here or to email me directly!

Take me to church… the cool one


“Which church should we go to?”

There are so many churches- how do they all stay open and bring in new people? I’m well aware about their tax-exemption status- but they still need to have some people in those seats. I find it hard they can stay open if only 4 people show up every week. I’m also sure churches bring about nearby residents, but some, like the Rock Church, attract members from other sides of town. So how does the Rock Church “market” to members?

Essentially, all churches follow the same religious principle, and all are based on the same book. So how do they stand out? Well, the Rock is more technologically advanced and larger than most, perhaps adding a “cool” factor. Are there “celebrity” pastors, like Joel Osteen or the recently religious Kanye West? I think that may play a part in it. But imagine you’re looking to go to church- would you choose Church XYZ which is 4 minutes away from your home, or the Rock which is a 35 minute drive? If you’re choosing the Rock, what compels you to put in the extra effort? I think the answer to the Rock Church is its pastor, Miles McPherson who is somewhat of a motivational speaker and has a “hero” story, which attracts people.

This same philosophy is often used for films and TV shows who want a boost in ratings- they bring in a big name, or A-list celeb to bring temporary attention.

Would you utilize a celebrity to bring a boost to your business? Many commercials utilize this tool, and it seems to be successful as they continue to utilize this celeb over the years (ex. Priceline and William Shatner). Who is a celebrity who would fit your brand?

Have any questions? Write your comments below or message me directly.

Where to go for dinner…


How do you choose where to eat, and when to try somewhere new

How do you choose where to go eat out with your loved one and family? Do you guys usually choose a place you’ve been to, where the results can be anticipated? I think most of us are like that. But think about the last time you tried a new place. You probably didn’t just stumble upon it- so how did you choose it? Every single place was a “first time” at some moment. Did you Yelp all of these areas and choose based on ratings and photos? Well, Yelp hasn’t been around forever, so there has to have been another method for choosing new restaurants. 

Down to try a new sushi place?

I think for the most part, it comes down to work of mouth. At some point, someone either strongly recommended a place, or invited us there for a birthday, date, or other event, and if we experienced quality and good customer service, we were hooked.

Now think about your brand, is it a brand that is recommended to others? If not, why are other brands recommended ahead of you? 

In N Out or the new burger spot???

What can be done to change that?

Are you actively making those changes?

Have any questions? Write your comments below or message me directly.

Production Company vs Solutions Company


“Make us a video!” vs “Help us build a video strategy!”

Before the launch of Tebbi Media, our lower budget video jobs were through Rugger Productions. Tebbi Media’s goal isn’t to just produce videos, but to offer complete solutions. One of our tools is video production. We also have ways of boosting business findings using researched and tried methods that we charge a great deal to teach. We also do photo ad campaigns, and we have expert web designers who can revamp a website if it’s built incorrectly at the foundation. 
But we only offer what we believe will work. And we don’t think all solutions require you to wait 6 months to see results. You can do certain things that will help you get noticed next week. But there are so many avenues, businesses often times find it difficult to figure out the way since they’re directly involved from the inside. An outside perspective can be just what’s needed.

What I suggest is to do an audit to evaluate your goals for the next 5 years to see if you’re on the path to hit it. If you’re not on the correct path, consider using one of the tools we recommend, like a commercial or testimonials, and more specifically, video testimonials.

Have any questions? Write your comments below or message me directly.

Stop P!$$!NG ME OFF!!!


“Oh, hey, it’s us again, the same repetitive Youtube ads you’ve already seen!”

When I see the same Youtube ads, I get frustrated and dare I even admit, a bit angry.

How many times can I see the same Wix or Squarespace ad? I’ve made it my life’s mission to never use those companies because of how often they’re in my face when I just want to watch something educational or entertaining.

At the next level, they’re contrived, corny, and counterfeit, meaning I do not believe they’re the best of their market. I’m getting upset just writing this…

Do you use a commercial for your business? Are people drawn to watch it, or does it frustrate your viewers? What frustrates you?

Have any questions? Write your comments below or message me directly.