San Diego Realtors

Who do you use to sell/buy a house?

This is a bit of a build upon my last post.

On the radio I heard the average realtor in San Diego sells 3.7 houses a year. And if houses are selling like hot cakes, does it matter who you go with?

There seem to be hundreds of real estate agents in San Diego- you either get their mailers, see their posts on social media, or see other ads from them. But does it really matter who you choose to sell your house or to help you buy a house?

I’d obviously vote for the company who offers the greatest customer service, because well, don’t they all take the same percentages from a sale?

I’m interested to hear why you chose a certain agent and why you’d recommend them.

Have a comment to make or question to ask? Feel free to write here or to email me directly!

Mailers- Garbage in the Mail

Stop sending us those &#^&*!@ mailers!

Mailer- why do still send those out?

I just want to get my bills from my bill collectors, who still cannot email me, and I’ll accept the occasional coupon from the local restaurant.

Why are there still realtors, dentists, and other old fashioned souls sending us mailers- every single week at that!

Maybe I could understand 1 every few month, but these are residences, not hotel rooms. It’s likely the same people living there. What’s the benefit of continued mailers?

I think better marketing strategies are utilized digitally, from targeted ads to even more successful email marketing.

I know when I check my mail daily, I cannot wait to throw those pesky mailers away.

Have a comment to make or question to ask? Feel free to write here or to email me directly!

Nightclubs, Yada, Yada

How do nightclubs stay in business?

I was attending an event last night at a popular nightclub in downtown San Diego, and it felt.. stale.

I began to wonder how older nightclubs manage to keep the crowds coming. They can’t all headline the popular DJ or act, and especially not every single weekend. So how do they do it?

I honestly don’t think they do. I think many clubs and lounges take a loss, and eventually, go out of business. Or maybe a small crowd can turn profits and that’s all they need.

Is your business just running, in hopes of breaking even? Does it rely on a big act to bring crowds? Are you using the nightclub model?

Have a comment to make or question to ask? Feel free to write here or to email me directly!

Carls' Jr. Ads- Too Sexy to Last Forever?

Sex sells, until it doesn’t

Remember the Carl’s Jr. ads where they cheaply used sexy women to sell burgers? Those were the days… Now, Carl’s Jr is this:

So what happened? New marketing team? Were burgers not selling? Carl’s Jr. has been behind McDonald’s and Burger King in sales, but still ahead of Jack in the Box. So was a different ad strategy necessary?

I honestly think the age old “sex sells” mindset is true, and sex does sell, until it doesn’t. There is a time when the consumer grows and phases out the old, tired, advertising “propaganda.”

Brands must evolve. Their mascots must grow as well. Isn’t that why we don’t see the Taco Bell dog anymore? Yo quiero better ads.

Have a comment to make or question to ask? Feel free to write here or to email me directly!

Valentine's Day Marketing

How it pays to have exes

Valentine’s Day is here! So it’s the perfect time for some creative marketing!

What are some unusual ads you’ve seen? Here is one from Hooters, offering free wings to single people.

Then there’s Burger King, offering a free Whopper in exchange for an actual photo of your ex!

Would you go try any of these if you’re single? Does this seem desperate to you or genius marketing? Again, you can’t just associate it to genius marketing just because I’m talking about it.

What’s the craziest ad offer you’ve seen?

Have a comment to make or question to ask? Feel free to write here or to email me directly!

Not Advertising- The Strategy of Sriracha

Too Tasty to Advertise

Have you ever noticed there aren’t any ads for Sriracha?

Even the Facebook and Twitter from Huy Fong Foods is a broad social media presence. The brand isn’t even trademarked!

So how do they do so well?

I think it’s because they chose a popular name, and delivered an extraordinary product that hasn’t been replicated. It’s global and loved by so many. In the chicken section of my Vons there’s all the fried and grilled chicken offerings, with skewers of “Sriracha chicken.” Why? Probably because it’s so delicious that it sells!

And it’s a tolerable spicy- a tasty spicy. You don’t tear up with it. People tell their friends about it. People can’t have dinners without it. It literally spices up a meal!

So can you do without advertising? Well, perhaps, if you have a product like Sriracha. Otherwise, it’s best to stick to what works and get some kind of marketing plan in place!

Have a comment to make or question to ask? Feel free to write here or to email me directly!

The Tyranny of Yelp

How to survive the monarchy

I was thinking about how people, or business owners more specifically, have a strong distaste toward Yelp.

It’s like Yelp is a toilet bowl where people come to drop their invalid complaints, mediocre reviews, and undeserved low ratings that actual impact businesses. Furthermore, Yelp actually uses an “algorithm” to weed out fake reviews, and hides good reviews at times.

I personally have had good reviews, which were honest and real, hidden. Yelp always left a foul taste in my mouth, but nevertheless, I had to use the system. It’s like a monarchy that cannot be overthrown. You must survive within the walls.

My parent company of Tebbi Media, Rugger Productions, at the time of writing this, has 40 five star reviews, and 8 hidden five star reviews. A perfect positive rating.

How?


Well, I think it has to partially do with me being a smaller business, only servicing about 100 customers annually. Secondly, I do believe superior professionalism and customer service not only gets you positive reviews, but it also convinces customers not to leave a mediocre or bad review even if hypothetically they have received a mediocre service. I am not saying I have ever intentionally offered mediocre service, but I am saying I have tried to act in a way where someone would not voice their opinion if they had.

Many businesses, either because of poor training, excess of customers, or bad management, fail to win over customers, especially when they’re offering inferior service. They do not obey the law of the kingdom, and some businesses do not survive- they are exiled!

Ultimately it comes down that with Yelp, your business does not necessarily need a perfect 5 star rating, but it should be 4 stars at least. If not, you’re either offering a far inferior product, or poor customer service (or both). Aim for excellence!

Have a comment to make or question to ask? Feel free to write here or to email me directly!

The Purpose of an Ad

“We advertise to…”

What’s an ad supposed to do?

I don’t think an ad calls for immediate action- perhaps those weird instagram ads call for immediate purchases because “limited time 24 hour sale only!” But do we really fall for those?

So with real products, what is an ad supposed to do? Get you to talk about it? Get you to make a purchase at some point in the near future? Get you to learn about the product? All of the above?

I know it may depend on the product. I’m trying to think about memorable ads, like the Old Spice ones where the guy on the horse would do insane things, the Lincoln commercial with Matthew McConaughey that became a joke, Bill Cosby’s pudding commercials that make you cringe now, Axe body spray commercials- they were all memorable. 

I personally never bought any of those products. I remembered them. I may have even talked about them with friends. But I don’t even think friends bought any of those. So does that mean ads are useless? 

Can you name a time when an ad caused you to purchase a product? Or is the purpose of an ad something else entirely?

Have a comment to make or question to ask? Feel free to write here or to email me directly!

Baby Nut

These Nuts are Small

Whether you saw it during the Super Bowl or elsewhere, “Mr. Peanut” from Planter’s is apparently dead and there’s a new “baby nut.”

No, I’m not making this up. I’m dead serious. 

The question that comes up is why- why did he have to die for a baby nut to be born? I think it comes from the success of Baby Yoda from the Mandalorian (the Star Wars show on Disney Plus). They probably thought a cute nut would prove successful. I’m laughing thinking about it. I can’t take this is as serious advertising. 

But I’m talking about it, so some will claim then it has been successful. But is that the litmus test fora successful ad- just because we talk about it? That doesn’t exactly equate to positive emotions, and thus a sale in the future. I’ll still buy my nuts from Trader Joe’s.

Do you think Baby Nut is successful? What is its ultimate purpose?

Have a comment to make or question to ask? Feel free to write here or to email me directly!

Apple vs PC/Android

Which team are you on and why?

Which team are you on and why are you loyal?

Think about if you really have brand loyalty- meaning you bought your last Iphone or Macbook blindly without carefully considering the other options. If you do, why? If you’re an Apple user is it because you had a bad experience with a Samsung or Dell? Do you honestly feel they always, without a doubt, have better products? Are you locked into their “ecosystem?” The same questions can obviously be posed for those loyal to Samsung or Dell (is there anyone not an employee blindly loyal to Dell?).

I think it’s a combination of products, customer service, and “prestige.” I cannot understand why someone would drive a Maserati or Bentley, when a Tesla is a better car. I’d even say Porsche is a better car. But is it more “prestigious” to tell your friends/clients you drive a Bentley? Currently, probably so. That brings us to how you marketed your business- are you offering the best product/service with the best customer service or is there a sense of prestige with using your product/service that people will be proud to claim?

By the way- I used both a Mac and PC, in case anyone was interested.

Have a comment to make or question to ask? Feel free to write here or to email me directly!