Less Ads- What We’ve Always Wanted

Corona causing fewer commercials

A silver lining.

Advertisers are opting for fewer commercials, at least throughout NBCUniversal.

The reason is somewhat obvious- there may be less money to spend, but there are less things to advertise. You can’t run a Macy’s ad telling people to flock to Macy’s- no stores are open. A beer commercial might still work right now, but is it appropriate?

If this quarantine continues, and marketers want to continue to market, they may need to adapt to the needs of people today. And we know some companies, like those producing toilet paper, can probably just sit back and do nothing during these times.

Do you see any adaptive changes emerging soon?

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