Shout out to Luke O’Reilly
This spec ad by Luke O’Reilly uses a spec ad for Guinness and the empty space along with a couch for a “stay at home” message for during the quarantine.
The image at a quick glance makes your brain see a full Guinness glass at first, but upon a better look, you realize there is no glass, and the foam is a couch.
I thought it was a very clever spec ad and hope Guinness gives him some kind of compensation to use the ad.
Have you seen anything clever lately?