Stay at Home- A Clever Spec Ad

Shout out to Luke O’Reilly

This spec ad by Luke O’Reilly uses a spec ad for Guinness and the empty space along with a couch for a “stay at home” message for during the quarantine.

The image at a quick glance makes your brain see a full Guinness glass at first, but upon a better look, you realize there is no glass, and the foam is a couch.

I thought it was a very clever spec ad and hope Guinness gives him some kind of compensation to use the ad.

Have you seen anything clever lately?

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