Building customers during a pandemic
I think after Disneyland closed amid the Coronvirus, they decided to keep customers happy or to lure in new subscribers to Disney+ by releasing Frozen 2 nearly 3 months early!
I personally have no interest in Frozen 2, but I think parents stuck at home with kids will have at least 1 new movie to watch 9 times over the weekend. I mean, everywhere else is closed, right?
Can your company do anything over the weekend to help people? I think grocery stores are doing everything possible to remain stocked, but maybe offering free donuts, or hand sanitizer, would help build consumer morale. Frozen 2 has to be viewed by Disney+ subscribers, so this might also be a marketing plan to bring in new subscribers while everyone is stuck.
Are you going to watch Frozen 2 this weekend?