Using germs to sell
I’m amazed to see so many events closing down due to the Coronavirus. People are encouraging employees to work from home, some schools are shutting down, and I just heard the St Patrick’s Day parade in Boston has been cancelled.
Our wedding partners are also mentioning some March weddings are being cancelled. The stock market also took a huge dive today- the largest since 2008.
All this from a virus that isn’t as deadly, statistically, as the panic may lead you to believe. Whenever there is a mega issue like this, I look to see which brands try to use it for marketing or advertise to their benefit. I haven’t seen it yet, but I’m sure it’s coming. The clever ones will try to flip the hysteria to their benefit, either through clever marketing or by mass aid- like if Burger King offered free masks with every whopper.
Will your business be dramatically affected by the current epedemic? And what are you doing to prepare if things get worse?
Feel free to write here or to email me directly!