Nobody Looks Good in Handcuffs- unless you do

The subtlety behind bail bondsman ads

There’s a bail bondsman on the radio who urges people who get pulled over by the cops, predominantly for DUIs, to exercise their right to remain silent. He ends the commercial with “No one looks good in handcuffs, unless you’re into that sort of thing.”

It’s repetitive and annoying now that I’ve heard it a hundred times, but those first few times, I admit, I did smile. I thought it was clever- hinted at a kinky fetish in a subtle way, safe for the radio, and the audience members would get the joke, and hopefully remember the ad.

I think most things that are “in-your-face,” fall short, are bland, and easily forgotten. It’s the clever ads that are remembered, and sometimes urge you to share with others, proving them successful in reaching a broad audience.

What’s a clever ad you remember?

Feel free to write here or to email me directly!

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