Jif uses gif to sell
Jif peanut butter is teaming up with giphy to settle the battle once and for all on the correct pronunciation of each.
Well, it appears that both bottles are going to be placed next to one another leading one to see, and then pronounce each to differentiate between the different ways of pronouncing each.
It’s an interesting marketing strategy- at least it’s creative and doesn’t use a Kardashian (see previous post).
But would you even notice this in a grocery store? Are you going to change the way you say “gif” now, since Jif wants to hold the crown for the soft ‘g’ sound? Do people above 45 even know what a Gif is?
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