Hey, It’s Kevin, eating Beans!

Using a past character properly

Last week I wrote about Domino’s using Norm from Cheer’s, a character who has been retired for decades, and I thought it was a poor selection of a retired character.

I came across Bush’s Beans, who used Kevin from The Office, and this was more refreshing. It actually felt great to see Kevin again. He was “in character,” and it left me feeling good about Bush’s Beans. Well done!

What do you think? Better than the Domino’s commercial?

Feel free to write here or to email me directly!

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