Bad Luck Marketing

When they name a global virus after you

Let’s say there’s a popular beer. We can call it Corona.

And then a global virus somehow emerges. And it’s a global pandemic. And they name the virus after your beer- Corona Virus!

Well, S*$t, what do you do now? How do you recover from?

Before you ask if it actually has impacted Corona, it has. Sales are down, and due to the global outbreak.

What can be done? I would take on the virus and use it in a tasteful, comedic manner, somehow the same way Burger Kind or Wendy’s approaches social media marketing. On Corona, there is the usual non-related beer posts, with comments bringing up the virus.

How do you think they should approach the virus and their marketing?

Other questions? Feel free to write here or to email me directly!

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