Social Media Strategy #4928- Luring to Follow

Follow or else

Here’s something I just saw Wendy’s do- their social media account on Twitter went private, meaning you have to follow to be able to see their specials, along with their tweets.

Is it worth it to lure customers to force follow? It’s a lot harder to share photos or send specials to friends on a private account. And if that’s their strategy, how come they’re not doing the same for their Instagram?

What do you think about their marketing strategy? Would you follow for specials?

Feel free to write here or to email me directly!

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