Choosing a brand you’re more comfortable with
I’ve seen countless times people choose a brand which they’re more comfortable with versus choosing for quality. I’m implying that sometimes people would opt for inferior quality or service just to be more comfortable.
Here’s an example- a couple may choose a photographer to photograph their anniversary party because they’ve shot with the photographer before. They feel comfortable around her and the inferior quality is either negligible or acceptable as opposed to risking choosing someone who may cause discomfort.
So what are you doing to make your customers comfortable? How are you building trust and relating to them?
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