Do You really need to be on Social Media?
Do you, meaning your brand, really need to be on social media? Are you making millions effortlessly and don’t need to grow? If so, then you’re good. If you want to grow, make that 10 million in revenue to 14 million, then you need to expand your reach.
Do you need to be on every single platform?
Depending on your business and who you want to reach, you can utilize the tools that would help. Twitter may not be effective for most. I’d even argue Facebook is not beneficial to most, just because of the high cost to play. Instagram may be more easily utilized since it has hashtags and is more “view-friendly” with photos and videos, assuming that can be utilized by your business.
So what’s best for 2020? If you’re able to put in energy to be consistent, I would vote for Youtube, Google Maps/My Business, and LinkedIn, followed by Instagram. Yes, that’s still a lot, but that’s why you should have a marketing director overseeing all of these platforms. And if you have that, then you need the content to push out.
Need content? That’s where we come in!
Have a comment to make or question to ask? Feel free to write here or to email me directly!