Can you make me a commercial for $350?
Yesterday we got a call asking how much it would cost for a “quick commercial.” I had to answer honestly- “I don’t know. Can you please give me more info?”
A commercial depends on so many things- like how long it will take to film. How many actors and actresses will we need? Where will we be shooting? Do we need to purchase a permit? Will we have a set designer? What about a stylist, make-up artist, hair stylist, wardrobe manager for the talent? Lighting? Are we capturing audio, meaning will we need a sound engineer? Food and water for the crew. Insurance. Are we going all out on the camera, meaning will we rent out an Alexa Mini or will we try to save money and settle for a C500ii? And this is all for the actual shoot day. What about if we need to spend 30 hours pre-planning and story-boarding the shoot? Casting? And what about after the shoot? Editing, sound design, music licensing, color grading, and how many revisions will it go through?
I completely believe even smaller brands deserve commercials. A commercial for Disney, for example, might have a $150,000 budget for a one day shoot. Your local Ford might only have a $7,500 budget for a one day shoot. The client should also be transparent on the advertising goals, meaning, it’s not worth it to spend $5000 for a commercial if you’re going to spend $50,000 running it on local television. You should invest in producing something with a bit of a higher production value, and then run less spots on television or consider online ads to balance the costs.
Many of our clients also do not have an idea where to begin. Someone like myself can listen to what you would like to accomplish, offer my suggestions, and give you an estimate on what you may be spending to achieve that.
Shoot me an email with any specific questions you have for your business.
Don’t know where to start or what a commercial means in terms of revenue? Let us explain in detail!