The Kony Story
Please tell me you remember Kony 2012. It was the viral video campaign produced by San Diegan Jason Russel and his non-profit about the African warlord Joseph Kony. The campaign was utilized to basically raise money to capture Joseph Kony by the end of the year. The video included Jason’s child, and touched you.
It quickly reached over 100 million views, and raised over $30 million! It was endorsed by celebs like Justin Beiber, Kim Kardashian, Rihanna, Bill Gates, and others. It had the perfect components to go viral and it did.
But Joseph Kony was never captured. He’s still not captured nor killed. Jason Russel even had a psychotic episode after the release of the video and was hospitalized for several weeks. Sources close to the Jason hinted that a large sum of the film’s profits were used to purchase commercial property in downtown, San Diego. Although not verifiable, that would hint that the investments have nearly double since 2012-2013 at the time of the purchase.
So why hasn’t a video campaign been as effective since? Well, I don’t think we’ve had all those components together since. A noble cause, with a child endorsement, and an evil protagonist to rally against followed by celebrities promising to back financially. These factors cannot all be artificially manufactured every year, so sometimes, the timing has to be perfect to take advantage of everything. When’s the next Kony going to arrive? I don’t know, but I do anticipate when it does, it will be successful because of a video.
Have any questions? Write your comments below or message me directly.